Monday, April 13, 2009

Wonka Battle Wildness continues! trueWidgets Populate the World Wide Web in Epic Proportions!

Hello trueAnthem addicts,

We at tA headquarters are enjoying the web mayhem that has ensued surrounding Wonka Candy's Battle of the Bands.

As planned, many MANY good things are happening! Perhaps most importantly, we are seeing our artists exposure more than quadruple...with artists going from an average 500 listens a day to 4000+!

And, because of the ease of sharing the Wonka widget, many previously widget-shy fans are taking the reigns and posting their favorite artist's widget on social networking sites and other web hot spots.

Remember, YOU have a huge say in which band takes home the sizable wad of cash...15,000 dollars! Enough for your favorite artist to record about 15 more songs in a professional studio. Not an amount to be taken lightly! Certainly...

So, go ahead and keep enjoying the battle. Various bands are switching in and out of the top 10 daily--check in hourly to see the latest standings!

Here are the basics:
Every listen wins a band 10 pts.
Every download: 25
Every widget grap and post: 100 pts!

Enjoy all that free music, just remember to share the wealth.

Love,
trueAnthem Team.

Monday, April 6, 2009

Wonka Stages Epic Battle! 40 bands + 15K = FREE MUSIC for fans.

Hey tA homies,

How's it hanging? You still loving life, despite having to sell your furniture to pay the rent?

Don't fear! Why? Because that is what Japanese tatami mats are for.

And Why? Because trueAnthem is here to brighten your day.

We have revamped our site specifically for the WONKA BATTLE OF THE BANDS! That's right...starting this week, trueAnthem's top bands will be duke-ing it out for some cold, hard cash.

They've each specifically crafted a hot batch or Wonka related trueAds, hoping that their humor and spunk will attract YOU (the onslaught of fans) to downloading their music.

We KNOW you love this.

I mean...who doesn't love a good OLD FASHIONED competition?
And what independent musician doesn't need some COLD HARD CASH?

We are using a lot of capital letters. Usually, when we do this, it implies that we have not slept enough and that our now red eyes are subconsciously stepping in behind our typing, aching to communicate...

the day is now over. But it is also...just beginning. Because, trueAnthem junkies, you are the lucky ones. You have caught our Live Blog at its livest--1:34am, Sunday morning, April 6. Monday awaits!

Enjoy the music.

And eat some Wonka candy...Sweet Tarts and Nerds, never went out of style, after all. :)

Peace,
trueAnthem TEAM

Friday, March 13, 2009

Praising the trueModel, Melissa Rapp signs with trueAnthem: "trueWidgets could save our music industry."

trueAnthem's latest artist release week includes singer-songwriter Melissa Rapp. After a week with tA, she personally wrote us with her opinion on the trueAnthem model. ...It made us so happy that we just had to share it with you!

"trueWidgets, if adequately publicized, understood and circulated among the music-seeking population, could not only save our ailing music industry, but stimulate our economy as well," she wrote.

Indeed. In the trueWidgets latest iteration, artists are paid a small percentage of their chosen sponsor's Amazon sales, when linked directly from the artist widget. Melissa has already seen affiliate sales through her support of the Bliss spa product line.

Imagine! What would our economy and music industry would be if the billions who downloaded music every day *occasionally* bought a few of the artist's tracks (by choice) and then followed that $3 purchase with buying the artist's endorsed goods?

We at the trueAnthem fervently believe, that if both of these two (small?) wishes could be fulfilled, that the world would be a (noticeably) better place.

So, the real question here is: Can You Hang?

Or as Tupac would phrase it, Can You Feel Me?

We sure golly hope so. Cause we have some pretty talented artists releasing this month, and we hope you find their music valuable, as well as the products they believe in. This month, our artists are combining both the free and paid models for distributing their music. You'll find some tracks available for free download, with the remainders of albums often available at a discount price, only from trueAnthem's widgets.

We encourage you, as we always have...to Grab it like you want it. (The widget, we mean! Not that...) :) And then, SHARE SHARE SHARE! There is nothing, really, more lovely that you could do today than send your friend/mass email list the code for a new widget you have been digging. Encourage them to post in on their Facebook, MySpace and various rather ridiculous social networking pages...help spread the love.

Music, after all, is love.

So, now...ladies and gentlemen, without further adieu, we bring you...

NEW LOVE.

*

Melissa Rapp
The Other Side
brought to you by Bliss

This girl has told us more than once that she likes her lotions. Hand creams, foot scrubs, sex wax, magic eye creams. Melissa Rapp is not afraid to admit that she likes to moisturize.

When we told her that she could indeed pair up with one of her favorite moisturizing body care lines, Bliss, we saw a sparkle in her blue eyes. ...The possibilities! Endless! ...Quality music, a classy brand sponsorship, and trueAnthem's digital marketing prowess? What more could a young artist need?

And so the release began. trueAnthem is now the exclusive digital distributor of The Other Side.

While Melissa might have a slight obsession with lotions, we at trueAnthem have also noticed her slight obsession with perfection, or at least, in her words, "the attempt of perfection."

Sure, she started with the right ingredients:
*Jon Evans on bass and producing (Tori Amos, Paula Cole) {1 cup}
*Allison Miller on drums (Ani DiFranco, Natalie Merchant) {1 1/2 cups}
*Julie Wolf on keyboards (Indigo Girls, Dar Williams) {8 TBS.}
*Betsy Adams on lead guitars (Under) {As desired, up to 2 cups}

Sure enough, Melissa's backing band of musicians reads like a Wikipedia of Great Female Singer-Songwriters. We knew right away...we WANT to hear this album.

After all, it is a lesser known fact that some of the greatest albums of all time owed as much to the studio musicians behind the artist's tracks, as to the songs or artist themselves.

All this said, Melissa's desire to perfect her craft is perhaps most apparent not in her finished product, but in the bare bones of her artistry--her songwriting. In her ten rock solid tracks, she give us not one weak line, not one melody we don't want to hear over and over, not one bridge that doesn't take us to a higher place.

It may be the Stanford degree that pushed a songwriter like this to such near perfection...but we believe it's actually, more likely...in her jeans. Or shall we say, her jeans skirt. :)

Yes, Melissa can rock the mini-skirt. Even better, she is not afraid to admit that (along with her obsessions for lotion and perfection), she has perhaps more flip-flops than Sarah Jessica Parker has Manolos. And she most loves to wear "skirts, slippahs, or preferably, just a beach towel." "As little clothes as possible..." she told us, "that is how most true Hawaiians prefer to dress!"

And, in our humble opinion, Melissa is most definitely, a Hawaiian. "What? HOW!" you may ask...she is white as a doll!" But you see, 'Hawaiian' is not just a skin color or ethnic background," Melissa explains. "At its best, it is an essence, a drive, a respect for what came before us, and a unique sense of the energies that will follow."

Yes, that is what it is. Forget the resumes and fancy names. Stanford may have helped craft Chelsea and Tiger's future career paths, but we believe Melissa is perhaps most influenced by her Hawaiian upbringing.

Like contemporaries Jack Johnson, Makana, and the Ka'au Crater Boys, Melissa is inspired by the magic of the Hawaiian Islands--the surf, the wind, the heavy tropical rains. We hear, more than anything, this magical and unpredictable beauty, in her perfectly (if we may say so ourselves) crafted songs.

Enjoy.


Melissa Rapp trueAnthem Music

Hot damn: trueAnthem's Matt Cusson trumps Justin Timberlake and John Mayer. We dig.

Matt Cusson
brought to you by Skull Candy

From the opening track "Every Step," Matt Cusson is going to woo you. So, prepare yourselves.

While Mr. Cusson may have gone to school and played with Mr. John Mayer, we would argue that "Every Step," has at least double the seduction potential of "Your Body is a Wonderland." And hot damn, that is quite a wallop of seduction!

Matt sings a bit like Justin Timberlake often does...but we can actually hear his VOICE.

Yes, while every good trueAnthem fan knows how to rock out to Sexy Back or What Goes Around Comes Around from Timberlake's Future Sex Love Sounds album, any accustomed music listener will instantly recognize that that sexy sounding album actually has very little actual *music* in it. Hot beats, phat computer loops, and lots of energy--yes...but very few actual instruments, played by humans and recorded for the purposes of making music.

On Cusson's album we get (thankfully, in this case), the opposite. We get a VOICE. And we get a full band of real musicians backing him up. Matt seems unafraid to showcase his voice against real acoustic guitars, big grand pianos, soulful drummers, and old school horns additions, when appropriate.

Matt Cusson delivers an album that can be described best perhaps, as REAL. Tasteful, lovely, graceful.

We encourage you to download Matt's tracks and re-post his widget...

While you may not get the Timberlake/Mayer thing going in your living room (strutting around in cross-genre costumes, attitude, etc.)...you *might* just...fall...

in

love.

xoxo,
trueAnthem love *Matt Cusson*
Here's To You ane Me...making $ for you, from your lovely music... ;)


Matt Cusson trueAnthem Music

trueAnthem's Sean Fournier does something "absolutely crazy": giving his music away for FREE!

Sean Fournier sings is his openings track:
"I'm in your vicinity but you do not consider me...
met you once or twice, but you probably don't remember me."

All we can say is...did this woman not hear Sean SING?

I mean, hello? I am already archiving him in my library of clever, sexy, talented singer-songwriter boys. On iTunes, of course...my black book is not *that* organized. ;)

Sean's bio read that he is a "lyrically-driven singer/songwriter." With this, we agree. He is most certainly a master of world play and surprisingly/equally crafty in comparison to his contemporaries (Jason Mraz, Jack Johnson, Michael Franti). We hear lots of good, juicy influences successfully realized here.

Sean's bio continues, he is apparently, on a "quest." We like this.
He has a "pocket full of songs." This, we might subtly correct...pocket full of MAGIC, seems more appropriate. ;)

Self-taught at guitar, piano, and ukelele. "Soft, yet edgy presence." Okay...can we just MARRY this boy? Or, at least, at the very least...take him home to meet our parents?

Thankfully, for ALL of us, Sean has decided to "do something absolutely crazy" and GIVE AWAY HIS LATEST RELEASE!

Did you hear that? He is GIVING his MUSIC AWAY! What a novel idea...I mean FOR REALS.

Even Radiohead had trouble with the free model. "Pay what you can," they suggested. About 70% of their greatest fans, apparently, couldn't afford to pay a darn thing. The rest paid 5 bucks.

Our response?

Let's go absolutely crazy! Sean Fournier, thank you for reminding us. Music is now FREE. And best given away.

Perhaps, the fall of the music industry as we once knew it (remember the days? dropping 60 bucks at Tower for 3 CDs, each with 1, maybe 2 songs that you actually liked and could listen to on them...)

BUT WE DIGRESS. After all, no artist or music lover likes to read the latest headlines about the industry.

What we DO like to see, however, is God, himself, in action.

Yes, artists like Sean Fournier remind us that perhaps the new price of music (free)...is how it was always meant to be.

After all, most great songwriters will tell you that they do not quite "write" their songs. The best writers channel their music. Receive it...let it fall off their sleeves" (Joni Mitchell once said).

Music, at its best, is a gift from the Gods...

So, perhaps it should be free?

If so, hey, booya. trueAnthem is on the right track!

Spreading our love, spreading the music, and making it Free.
Together we pray. God loves you. trueAnthem loves you.

And all these amazing trueAnthem artists will love you if you start sharing their god-given music.

Til next time,
trueAnthem TEAM


Sean Fournier trueAnthem Music

Saturday, February 21, 2009

Stimulus! We done good this week...download away baby. Cheers to Obama. Cheers to more tA music!

Hey homies,

So, growing up, my dad told us how as a child, a common method of discipline at his Catholic schoolas to squeeze the back of the miscreant's neck while simultaneously saying "STIMULUS!" It, of course (like most things), became a laughing matter in my family. A joke so I knew I could always squeeze my brother's neck and say "stimulus!" Always worked. Every time. We'd all magically start behaving again.

Over the past week, we have all relished in the fact Obama is grabbing all Republicans by the neck and saying "STIMULUS!" And we love a man who won't back down. Thank you, Obama. Thank you, Tom Petty.

Here at trueAnthem, we want to do our part. We want to stimulate the music industry. So, again, we are bringing free, awesome music.

Not just free. AWESOME!

Starring:
DANIEL CHASE
SEAN FOURNIER
MELISSA RAPP

Meanwhile, we are working away and will continue this blog as soon as we possible can. We have many details to share with you regarding this week's music.

Stay tuned! check back. and in the meantime, please grab our widgets, and share, share share! :)

with all our love, trueanthem TEAM

Saturday, January 31, 2009

Five (no) Whammies This Week: NEW MUSIC! (Do you love us yet?)

In typical style, trueAnthem's tech-y force (referenced in previous blog as sexy soft(ware) engineers)...have rolled out a ridiculous amount of quality music and widgets this week.

That's right--ALL for your enjoyment...

We know you have been missing our Free Music Wednesdays. You've been listening to the news. You've been reading the papers. The economy is in utter chaos. Even your iGoogle news now makes you sad.

It's okay! Don't fret. There is always Yahoo! news...there is always E! television. The world WILL go on. The US economy WILL rebound. And trueAnthem, help us God, will ALWAYS be bringing you free music.

I mean, what more could we do? In times of poverty, there is nothing better than a trueAnthem music fix to get you out of your dire straights.

And one more note on this train of thought. You are not alone! We all have watched our savings shrink 50%, our salaries shrink (or simply disappear), our stock options evaporating into matter the size of a piggy bank...we all are in the same boat. Even the doctor's wives of this world are now worried about their retirement.

In response to this, all we can say is: Skull Candy!
Skull Candy!?utm_source=TrueAnthem&utm_medium=banner&utm_content=killola&utm_campaign=Bann-TA-HP-01

How can you not put those last pennies towards a pair of Noise Reduction Headphones. In times like this, we may need to tune out even NPR. We just gotta keep our heads up! :)

So, in that positive spirit, I introduce to you our esteemed trueArtists of the week.

Matt Cusson

Matt is the kind of artist you want to hear about first. In fact, his bio needs a slight correction:
"Matt Cusson has people talking" should actually read "Matt Cusson has complete strangers talking."

When I first tuned me up some Cusson love on my lap top, the guy next to me in the coffee shop stopped me in less than sixty seconds..."What's that you're listening to?"

I thought he was going to tell me to turn it down/off/stop being so full of life and music, etc. (not an uncommon vibe in coffee shops these days...bastions of the under/unemployed, they are, after all.)

How not so! He instead wanted to know what I knew about Matt Cusson, and what more I could offer him. I said, well, coffee shop dude, it's your lucky day. I work for a really sweet good-hearted company called trueAnthem and you can get all of Matt's music for (frickin) free online. Not only that, a mighty sexy widget will display this music for your download enjoyment.

Darn, I'm good. I mean, darn! trueAnthem is good. :) And music, well, music is the BEST!

Thank you Matt Cusson, for making us some sweet, sweet trueMusic...tenor saxophones and all. We love you.
(Either that, or we want to make out with you--we can't decide.)

Oh, a few more random fact on Mr. Cusson. He's went to school and played with our talented songwriter friend John Mayer at Berklee. And what's more, he actually graduated. Sexy! No wonder our talented rockstar friend Christina Aguilera chose him to tour with her, and rockstar TV show hosts Regis and Kelly have already featured him live.

*

The Smyrk

New Haven's The Smyrk give us many reasons not to be depressed about the economy, our marriages, or children's view on the importance of higher education...

After all, this year we get all this from these rockers:
1. A new bandmember
2. A hot new album "in the works"
3. A HARD working, goal oriented foursome poised to become rockstars

Esteemed URB Magazine called the group a "tasty and refreshing treat. Impressively tight." We like to think the same thing about our trueWidgets. Agree? ;)


*

K-Tee

Hello, we are trueAnthem. We are pleased to introduce you to K-Tee. Nuff said.

No, not really. This guy could be summed up in one awesome sentence, we are sure. But he is oh so write-about-able too.

First off, we love any artist who has the guts to write their bio in the first person. K-Tee starts with:
"Hello and welcome to my domain the name is K-Tee and I am one of the up & coming... "
Straight-forward, tight, groovin'. Just like K-Tee's music.

We then learn (in the words of the man himself), that he is "soon to explode," talented AND driven. We like these things!

He also grew up singing in church.

(Okay--just marry us now, dearest K-Tee!)

No seriously folks. When you hear this man sing, you will become a believer.

He guarantees, for example, in the first track on his trueWidget, that he "can rock it baby." We, certainly, are no one disagree with this articulate statement. Nobody really is, anyway.

Well, okay...maybe if your last name is Obama you can put in an argument against K-Tee's declaration. Otherwise, forever hold your peace. We love this man.

God bless him. And become his fan. Hey, there may be no such thing as a free lunch. But there IS such thing as free music!

*

Hurry! Let’s Go

http://www.trueanthem.com/HurryLetsGo

Okay, K-Tee has some competition here. How can you not fall in love with Hurry Let's Go?

In their own words:
"We also love writing music because we know that it makes our fans (friends) smile and we like to make people happy."

LOVE! Innocence. Sweetness.

These three personality traits make surprisingly good music.

Here are a few last words from this Tallahasee band's bio. We couldn't say it better ourselves!
"Please go out there and spread the word about us by posting bulletins or telling your friends about us, and continue loving our music as much as we love writing it! God bless, H!LG."

*

Mc Schoolyard Master

Check. It. Out.


*

Ryan Huston (Update)
http://www.trueAnthem.com/RyanHuston

Our top-selling (top-giving?) trueAnthem artist is at it again. Not to be missed.

Wednesday, January 21, 2009

If you're gonna be "in it," be in it for the right reasons...

POLITICS.

LOVE.

MUSIC.

All these amazing phenomenon come to mind this week as we write you a "blawg."

You see, at trueAnthem.com, we are now in the throws of the same economy as you. We use to (as little as six months ago...) have cocktails (margaritas, if you were wondering) every Thursday, and often dined at local Marina establishments such as Pacific Catch (ono!) and Real Foods (Real Expensive) daily.

Now, we pack our own sandwich. (Thankfully, our wives/girlfriends/lovers and husbands/finances/boyfriends are still working...so we can enjoy free-range turkey instead of just PB&J. If we do butter, we strive for almond butter.)

But I digress.

The point of this blog is not to point fingers.

It is to simply state, that as Obama, Aretha, and Yo yo ma so elegantly put it, it's time for change. It's time for hope. It's time for love. It's time for NEW music.

Perhaps that is why Obama actually became president while a beautiful brother was playing clarinet to the masses...rather than during the oath? (The oath, as we learned this morning on the news, was "flubbed.") I love that. The music remained perfect.

Because you see, even when music is "flubbed," it is still perfect.

In fact, it is arguably MORE perfect. A mistake on a recording should more often than not, be deemed a magnificent anomaly. Too often, in the last two decades, music has been harnessed by powerful (debate-ably powerful) men, who produced music till it was auto-tuned, controlled, looped, and essentially, dead.

We want to bring music back.
Justin T may have brought sexy back...
but we want to bring trueMUSIC back.

Do you think we can do it?

I think we can!

I think you can.

Let's just do it. Shall we?

Much love, powering on,
and turkey sands,

we love you like that.

Signing off (for now),
trueAnthem TEAM.

Thursday, January 8, 2009

We Resolve: new year, new music, new trueAnthem!

In general, we hardworking trueAnthem folk like to be generous. With everything we possibly can...our love, our new music, time...

We've given you a solid seven days to recover from whatever New Year's madness you chose to partake in. We are hoping you stayed up past midnight, at least? ;)

And in that same spirit of generosity, trueAnthem has been working around the clock...(often past midnight!) to continue to hone our model for the new music industry. We stand by our original goal: ensure that music creators continue to get paid.

We want great music for the rest of our lives! And we know that in order for that to exist, we need to find a way for the fan to always get their tunes for free, with the artist still getting paid for their work.

Cause believe us...the 3 minute Mariah Carey song that you are in love with has a LOT of effort behind it.

We're talking...

The woman herself, or her songwriting team, first experiencing some heart-wrenching moment of love lost...or just some super sexy one-night stand (you pick).

After that, the time must be made to feverishly scribble down lyrical ideas...and/or an instrument must be present for the melody to flow from the now heartbroken (or sexed up) artist/songwriting team...

that passion must then be revised and revised until, indeed, a HIT song is born...

then...well, the whole step to actually produce and record the song to what you finally download for free...it's too late for us to get into that tonight. :) but trust me, it's a lot of time, money, and 20,000 dollar microphones that come into play before that final product is delivered to you.

SO, all we ask today, is that you continue to hang hard with us at tA, trust us, and help us spread music and love and paychecks to the artists of this world.

Happy New Year.

May we all resolve to continue to work to save, not only the Arctic Wildlife Refuge, and our own retirement accounts, but also the ailing music economy...

With all our love and magic,
Happy 2009!

Peace out,
trueAnthem.