If you're gonna be "in it," be in it for the right reasons...

POLITICS.

LOVE.

MUSIC.

All these amazing phenomenon come to mind this week as we write you a "blawg."

You see, at trueAnthem.com, we are now in the throws of the same economy as you. We use to (as little as six months ago...) have cocktails (margaritas, if you were wondering) every Thursday, and often dined at local Marina establishments such as Pacific Catch (ono!) and Real Foods (Real Expensive) daily.

Now, we pack our own sandwich. (Thankfully, our wives/girlfriends/lovers and husbands/finances/boyfriends are still working...so we can enjoy free-range turkey instead of just PB&J. If we do butter, we strive for almond butter.)

But I digress.

The point of this blog is not to point fingers.

It is to simply state, that as Obama, Aretha, and Yo yo ma so elegantly put it, it's time for change. It's time for hope. It's time for love. It's time for NEW music.

Perhaps that is why Obama actually became president while a beautiful brother was playing clarinet to the masses...rather than during the oath? (The oath, as we learned this morning on the news, was "flubbed.") I love that. The music remained perfect.

Because you see, even when music is "flubbed," it is still perfect.

In fact, it is arguably MORE perfect. A mistake on a recording should more often than not, be deemed a magnificent anomaly. Too often, in the last two decades, music has been harnessed by powerful (debate-ably powerful) men, who produced music till it was auto-tuned, controlled, looped, and essentially, dead.

We want to bring music back.
Justin T may have brought sexy back...
but we want to bring trueMUSIC back.

Do you think we can do it?

I think we can!

I think you can.

Let's just do it. Shall we?

Much love, powering on,
and turkey sands,

we love you like that.

Signing off (for now),
trueAnthem TEAM.