Saturday, January 31, 2009

Five (no) Whammies This Week: NEW MUSIC! (Do you love us yet?)

In typical style, trueAnthem's tech-y force (referenced in previous blog as sexy soft(ware) engineers)...have rolled out a ridiculous amount of quality music and widgets this week.

That's right--ALL for your enjoyment...

We know you have been missing our Free Music Wednesdays. You've been listening to the news. You've been reading the papers. The economy is in utter chaos. Even your iGoogle news now makes you sad.

It's okay! Don't fret. There is always Yahoo! news...there is always E! television. The world WILL go on. The US economy WILL rebound. And trueAnthem, help us God, will ALWAYS be bringing you free music.

I mean, what more could we do? In times of poverty, there is nothing better than a trueAnthem music fix to get you out of your dire straights.

And one more note on this train of thought. You are not alone! We all have watched our savings shrink 50%, our salaries shrink (or simply disappear), our stock options evaporating into matter the size of a piggy bank...we all are in the same boat. Even the doctor's wives of this world are now worried about their retirement.

In response to this, all we can say is: Skull Candy!
Skull Candy!?utm_source=TrueAnthem&utm_medium=banner&utm_content=killola&utm_campaign=Bann-TA-HP-01

How can you not put those last pennies towards a pair of Noise Reduction Headphones. In times like this, we may need to tune out even NPR. We just gotta keep our heads up! :)

So, in that positive spirit, I introduce to you our esteemed trueArtists of the week.

Matt Cusson

Matt is the kind of artist you want to hear about first. In fact, his bio needs a slight correction:
"Matt Cusson has people talking" should actually read "Matt Cusson has complete strangers talking."

When I first tuned me up some Cusson love on my lap top, the guy next to me in the coffee shop stopped me in less than sixty seconds..."What's that you're listening to?"

I thought he was going to tell me to turn it down/off/stop being so full of life and music, etc. (not an uncommon vibe in coffee shops these days...bastions of the under/unemployed, they are, after all.)

How not so! He instead wanted to know what I knew about Matt Cusson, and what more I could offer him. I said, well, coffee shop dude, it's your lucky day. I work for a really sweet good-hearted company called trueAnthem and you can get all of Matt's music for (frickin) free online. Not only that, a mighty sexy widget will display this music for your download enjoyment.

Darn, I'm good. I mean, darn! trueAnthem is good. :) And music, well, music is the BEST!

Thank you Matt Cusson, for making us some sweet, sweet trueMusic...tenor saxophones and all. We love you.
(Either that, or we want to make out with you--we can't decide.)

Oh, a few more random fact on Mr. Cusson. He's went to school and played with our talented songwriter friend John Mayer at Berklee. And what's more, he actually graduated. Sexy! No wonder our talented rockstar friend Christina Aguilera chose him to tour with her, and rockstar TV show hosts Regis and Kelly have already featured him live.

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The Smyrk

New Haven's The Smyrk give us many reasons not to be depressed about the economy, our marriages, or children's view on the importance of higher education...

After all, this year we get all this from these rockers:
1. A new bandmember
2. A hot new album "in the works"
3. A HARD working, goal oriented foursome poised to become rockstars

Esteemed URB Magazine called the group a "tasty and refreshing treat. Impressively tight." We like to think the same thing about our trueWidgets. Agree? ;)


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K-Tee

Hello, we are trueAnthem. We are pleased to introduce you to K-Tee. Nuff said.

No, not really. This guy could be summed up in one awesome sentence, we are sure. But he is oh so write-about-able too.

First off, we love any artist who has the guts to write their bio in the first person. K-Tee starts with:
"Hello and welcome to my domain the name is K-Tee and I am one of the up & coming... "
Straight-forward, tight, groovin'. Just like K-Tee's music.

We then learn (in the words of the man himself), that he is "soon to explode," talented AND driven. We like these things!

He also grew up singing in church.

(Okay--just marry us now, dearest K-Tee!)

No seriously folks. When you hear this man sing, you will become a believer.

He guarantees, for example, in the first track on his trueWidget, that he "can rock it baby." We, certainly, are no one disagree with this articulate statement. Nobody really is, anyway.

Well, okay...maybe if your last name is Obama you can put in an argument against K-Tee's declaration. Otherwise, forever hold your peace. We love this man.

God bless him. And become his fan. Hey, there may be no such thing as a free lunch. But there IS such thing as free music!

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Hurry! Let’s Go

http://www.trueanthem.com/HurryLetsGo

Okay, K-Tee has some competition here. How can you not fall in love with Hurry Let's Go?

In their own words:
"We also love writing music because we know that it makes our fans (friends) smile and we like to make people happy."

LOVE! Innocence. Sweetness.

These three personality traits make surprisingly good music.

Here are a few last words from this Tallahasee band's bio. We couldn't say it better ourselves!
"Please go out there and spread the word about us by posting bulletins or telling your friends about us, and continue loving our music as much as we love writing it! God bless, H!LG."

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Mc Schoolyard Master

Check. It. Out.


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Ryan Huston (Update)
http://www.trueAnthem.com/RyanHuston

Our top-selling (top-giving?) trueAnthem artist is at it again. Not to be missed.

Wednesday, January 21, 2009

If you're gonna be "in it," be in it for the right reasons...

POLITICS.

LOVE.

MUSIC.

All these amazing phenomenon come to mind this week as we write you a "blawg."

You see, at trueAnthem.com, we are now in the throws of the same economy as you. We use to (as little as six months ago...) have cocktails (margaritas, if you were wondering) every Thursday, and often dined at local Marina establishments such as Pacific Catch (ono!) and Real Foods (Real Expensive) daily.

Now, we pack our own sandwich. (Thankfully, our wives/girlfriends/lovers and husbands/finances/boyfriends are still working...so we can enjoy free-range turkey instead of just PB&J. If we do butter, we strive for almond butter.)

But I digress.

The point of this blog is not to point fingers.

It is to simply state, that as Obama, Aretha, and Yo yo ma so elegantly put it, it's time for change. It's time for hope. It's time for love. It's time for NEW music.

Perhaps that is why Obama actually became president while a beautiful brother was playing clarinet to the masses...rather than during the oath? (The oath, as we learned this morning on the news, was "flubbed.") I love that. The music remained perfect.

Because you see, even when music is "flubbed," it is still perfect.

In fact, it is arguably MORE perfect. A mistake on a recording should more often than not, be deemed a magnificent anomaly. Too often, in the last two decades, music has been harnessed by powerful (debate-ably powerful) men, who produced music till it was auto-tuned, controlled, looped, and essentially, dead.

We want to bring music back.
Justin T may have brought sexy back...
but we want to bring trueMUSIC back.

Do you think we can do it?

I think we can!

I think you can.

Let's just do it. Shall we?

Much love, powering on,
and turkey sands,

we love you like that.

Signing off (for now),
trueAnthem TEAM.

Thursday, January 8, 2009

We Resolve: new year, new music, new trueAnthem!

In general, we hardworking trueAnthem folk like to be generous. With everything we possibly can...our love, our new music, time...

We've given you a solid seven days to recover from whatever New Year's madness you chose to partake in. We are hoping you stayed up past midnight, at least? ;)

And in that same spirit of generosity, trueAnthem has been working around the clock...(often past midnight!) to continue to hone our model for the new music industry. We stand by our original goal: ensure that music creators continue to get paid.

We want great music for the rest of our lives! And we know that in order for that to exist, we need to find a way for the fan to always get their tunes for free, with the artist still getting paid for their work.

Cause believe us...the 3 minute Mariah Carey song that you are in love with has a LOT of effort behind it.

We're talking...

The woman herself, or her songwriting team, first experiencing some heart-wrenching moment of love lost...or just some super sexy one-night stand (you pick).

After that, the time must be made to feverishly scribble down lyrical ideas...and/or an instrument must be present for the melody to flow from the now heartbroken (or sexed up) artist/songwriting team...

that passion must then be revised and revised until, indeed, a HIT song is born...

then...well, the whole step to actually produce and record the song to what you finally download for free...it's too late for us to get into that tonight. :) but trust me, it's a lot of time, money, and 20,000 dollar microphones that come into play before that final product is delivered to you.

SO, all we ask today, is that you continue to hang hard with us at tA, trust us, and help us spread music and love and paychecks to the artists of this world.

Happy New Year.

May we all resolve to continue to work to save, not only the Arctic Wildlife Refuge, and our own retirement accounts, but also the ailing music economy...

With all our love and magic,
Happy 2009!

Peace out,
trueAnthem.